Dhar Mann x Kindness Wins Big x Super Bowl LX
Dhar Mann · Kindness Wins Big · Super Bowl LX


Concept
We partnered with global creator Dhar Mann, recently named the NFL's Chief Kindness Officer, for the Kindness Wins Big Super Bowl weekend campaign.
Result
The campaign extended beyond content with a custom pair gifted to YouTube CEO Neal Mohan, reinforcing a message built around positivity, influence, and cultural reach.



























