Chummy's Customs sewing at a live event

Experiential · For Brands & Teams

The Trophy Bar

A live customization activation we build inside your event — artisans on site, your guests walking out with a one-of-one.

Sponsorships, launches, hospitality suites, and championship moments. Fully scoped on a discovery call — no quote builder, no guesswork.

Engagements from$25,000
Great forChampionship eventsBrand launchesHospitality suites
Book a Discovery Call

Activations in the wild

01

FanDuel × Super Bowl LIX

FanDuel · Super Bowl LIX

Concept

A live VIP customization studio built around Super Bowl week, producing more than 100 bespoke pairs on site for guests, athletes, and cultural figures.

Result

The lounge became a high-touch keepsake moment, giving VIP guests a personal artifact tied directly to the energy of the weekend.

Watch video
Chummy's Customs VIP experience with FanDuel at Super Bowl LIX
Chummy's Customs pictured with the Manning brothers
FanDuel VIP experience at Super Bowl LIX
02

Chummy Lounge × LVMH (Glenmorangie), NYC

Glenmorangie / LVMH

Concept

A private Chummy Lounge in NYC with LVMH, pairing tastings, curated displays, and a live sneaker bar for leaders across sport, media, brand, and tech.

Result

The room felt less like a step-and-repeat and more like a cultural salon: intimate, premium, and built for real conversation.

Watch video
Attendees at the launch of the Chummy Lounge with LVMH
Glenmorangie tasting table
Live customization on site
03

Sports Tech Conference (Gifting Suite)

Sports Tech Conference

Concept

A gifting suite for conference speakers, with custom pairs created for stage moments and live personalization available for attendees.

Result

The activation added a tactile creative layer to the conference and gave guests something personal to carry beyond the event.

Watch video
Chummy's Customs sewing live on site in gifting suite
Conference speakers wearing Chummy's Customs sneakers on stage
Live gifting suite customization
04

NRL Las Vegas

NRL Las Vegas

Concept

A fan hub installation built from team jerseys and official rugby balls, transforming memorabilia into custom sneakers.

Result

The display became a natural gathering point for fans and players, turning team culture into a physical artifact.

Watch video
NRL Las Vegas event
NRL custom sneakers displayed on table
Chummy's Customs holding official rugby ball with displayed pairs

Trusted by leaders

  • Super Bowl LIX
  • Philadelphia Eagles
  • Coca-Cola
  • FIFA Club World Cup
  • College Football Playoff
  • Starburst
  • Philadelphia 76ers
  • 7-Eleven

What Separates Us

01

It Turns a Moment Into a Legacy

Each pair commemorates a milestone, championship, launch, or defining achievement, becoming a lasting keepsake tied to that moment.

02

It Elevates Your Brand Instantly

Custom, story-driven design positions your company as premium, intentional, and unforgettable, far beyond generic event merchandise.

03

It Creates an Experience, Not Just a Gift

From concept to reveal, every pair delivers emotion, surprise, and a personal connection your guests will remember.

04

It Extends the Life of Your Event

Highly shareable, conversation-starting, and content-worthy, your investment continues creating impact long after the event ends.

05

Handcrafted Artwork

Individually designed and finished with premium materials, built to be worn, displayed, or preserved.

Book a Discovery Call

We build live customization activations inside your event — sponsorships, launches, hospitality suites, and championship moments. Each engagement is fully scoped on a discovery call.

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